Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR:NextYourIndustryYour CompanyAC CAMERA SEGMENTCompanyPrice ( Average Wholesale Price $ per unit )

Given the following data from a recent Comparative Competitive Efforts page in the CIR:NextYourIndustryYour CompanyAC CAMERA SEGMENTCompanyPrice (Average Wholesale Price $ per unit)$236Averagevs. Ind. Avg.$250-5.6%P/Q Rating (1 to 10 stars)4.45.1-13.7%Brand Reputation8075+6.7%Number of Models33.1-3.2%Retail OutletsMulti-Store Chains3635+2.9%Online Retailers6668-2.9%Local Retailers2,9002,8970.0%Retailer Support ($ per unit)7.526.92+8.7%Advertising Budget ($000s)1,9001,929-1.5%Website Displays ($000s)2,1501,764+21.9%Sales Promotions - Weeks164.7+240.4%Discount20.015.9%+25.8%Warranty Period (days)6069-13.0%Demand for ACC Units (000s)365.9279.0+31.1%Gained /Lost (due to stockouts)+1.9-0.1AC Camera Units Sold (000s)367.8278.9+31.9%Market Share18.8%14.3%Special AC Camera Contracts+4.5 ptsDiscount Offer25.0%Avg. Discount =12.4%Value Index75Avg. Value Index =71Special Contract Units Sold (000s)36.6Total Units =58.5kQAnsweQuQuQuQuQuQuQuQuQuQUQUQUQUQUQUQU QUQUQUBased on the above data for your company, which of the following statements is false?

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