Given the following data from a recent Comparative Competitive Efforts page in the CIR:

Based on the above data for your company, which of the following statements is false?

Your company had a price$-$based competitive disadvantage of $13\mathrm{.}0\%.$

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's

brand reputation.

Your company's percentage competitive advantages and disadvantages on the $8$ competitive factors affecting Internet sales and

market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and

market share outcomes.

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's

low celebrity appeal rating.

Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S$/$Q rating

and model availability, which were both "average."