Question: 75 Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs.

75 Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $235 $250 -6.0% P/Q Rating (1 to 10 stars) -2.0% Brand Reputation -5.3% Number of Models -3.2% Retail Outlets Multi-Store Chains -25.7% Online Retailers 68 -25.0% Local Retailers 2,150 2,897 -25.8% Retailer Support ($ per unit) 5.86 6.92 -15.39 Advertising Budget (5000s) 1,000 1,929 -48.296 Website Displays ($000s) 800 1,764 -54.6% Sales Promotions - Weeks 4.7 -57.4% Discount 12.0% 15.9% -24.5% Warranty Period (days) 60 69 Demand for ACC Units (000s) -13.0% 255.8 279.0 Gained /Lost (due to stockouts) -8.4% +1.3 -0.1 AC Camera Units Sold (000s) 257.1 Market Share 278.9 -7.8% 13.2% 14.3% Special AC Camera Contracts -1.1 pts Discount Offer Value Index 0.0% Avg. Discount 12.496 Special Contract Units Sold (000s) Avg. Value Index 71 Total Units = 58.5k -WUUUUUS 13.2% 14.3% -1.1 pts 0.0% Market Share Special AC Camera Contracts Discount Offer Value Index Special Contract Units Sold (000s) Avg. Discount = 12.4% Avg. Value Index = 71 Total Units = 58.5k Based on the above data for your company, which of the following statements is false? Your company had a net overall competitive disadvantage of a size sufficient to produce market share that was 1.1 percentage points below the industry average. Your company had relatively small competitive disadvantages on three competitive factors- brand reputation, number of models, and P/Q rating. Your company's price-based competitive advantage helped offset some of the negative impacts associated with your company's nine competitive disadvantages. Your company gained sales of 1,300 AC Cameras due to stockouts by one or more rival companies Your company's competitive disadvantages in the AC camera segment would have greatly boosted your company's Value Index and made your camera brand highly attractive to chain retailers had your company's management team elected to compete for special contracts

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