Given the following data from a recent Comparative Competitive Efforts page in the CIR: INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Your Company $83.50 6,250 No 8.6 499 16,500 140 87 709 709 13.2% Industry Average $76.28 6,225 None 6.3 300 14,350 111 Your Company vs. Ind. Avg. +9.5% +0.4% Same +36.5% +66.5% +15.0% +26.1% +14.5% +31.8% +31.8% 13.2% 76 538 538 10.0% Based on the above data for your company, which of the following statements is false? Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share. Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability. Your company had a tiny competitive advantage in search engine advertising. Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share. Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation