Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: Based on the above data for your company, which of the
Given the following data from a recent Comparative Competitive Efforts page in the CIR: Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." Your company's branded sales volume and market share in the internet segment were negatively impacted by your company's brand reputation. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. Your company's branded sales volume and market share in the Internet segment were negatively impacted. by your company's low celebrity appeal rating. Your company had a price-based competitive disadvantage of 13.0%
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