Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$83.50	$76.28	+9.5%
Search Engine Advertising ($000s)	6,000	6,225	-3.6%
Free Shipping	No	None	Same
S/Q Rating	8.3	6.3	+31.7%
Model Availability	250	300	-16.7%
Brand Advertising	16,500	14,350	+15.0%
Celebrity Appeal	60	111	-45.9%
Brand Reputation	89	76	+17.1%
Online Orders (000s)	429	538	-20.3%
Pairs Sold (000s)	429	538	-20.3%
Market Share (%)	8.0%	10.0%	-20.0%

Based on the above data for your company, which of the following statements is false?

Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear.

Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market share.

Your company had a price-based competitive advantage of 9.5%.

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating.

Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability.