Griffith is getting ready for a summer trip to the beach but needs a new pair of sandals. He checks his email for a digital coupon for one of his favorite footwear stores. After browsing the online store he orders a new pair of sandals online. In a matter of seconds he receives an email confirming his purchase. A day later he gets an email saying that the order is being shipped and gives him a code to track the package. A week later he receives an email notifying him that the package has arrived. This process of receiving emails multiple times throughout the marketing, buying and shipping process are an example of: Responses The extensive use of information systems (IS) in each level of the retail industry. The extensive use of information systems (IS) in each level of the retail industry. Giving associates more time to help the customer during each step of the buying process. Giving associates more time to help the customer during each step of the buying process. The future of information systems (IS) in retail. The future of information systems (IS) in retail. Allowing retailers to improve accuracy from 60% to 90%. Allowing retailers to