Hide Folder Information Instructions Evaluation: This assignment is worth 10% of your final grade in this course. Purpose: Analyze marketing research data as it relates to client needs: Establish the seven sections of a research design. Instructions: Based on the research request that was provided previously, create a proposed research design. Remember that this document can be looked upon as the blueprint for the research project and will address concisely the following questions: What is the marketing research objective? (What type of information will we be collecting?) What are the characteristics of the target audience? (Who will we be talking to?) What is the sampling procedure? (How will we reach the people we want to talk to?) What is the timeline for collecting the data? (When will our conversations start and finish? How long will each conversation last?) How will the data be analyzed and interpreted (How will we make sense of all these conversations in relation to the management problem?) What are the limitations? (What might restrict us from having the best possible conversations and getting the most out of them?) How will money be spent in order to complete the research? Organize your answers to the above questions using the research designs seven main sections (Review information provided in Chapter Four of the Marketing Research for Marketers textbook): Background Marketing research objectives Sampling plan Methodology Timing Limitations Budget