Question: How does the socialization process influence consumer buying decisions among the members of a family? a. Children observe their parents' consumption patterns and tend to
How does the socialization process influence consumer buying decisions among the members of a family? a. Children observe their parents' consumption patterns and tend to shop in similar patterns. b. Decision-making roles become uniform among family members. c. The initiator is the family member who actually makes the decision to buy or not to buy a product. d. The consumer of a product in the family is always the one who makes the decision to buy the product
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