Question: How has Red Lobsters positioning changed prior to 2011? Using the Advertising Guidelines, evaluate the old TV ad (Ed ONeil) vs. Red Lobster (Dad camping),

How has Red Lobsters positioning changed prior to 2011?

  1. Using the Advertising Guidelines, evaluate the old TV ad (Ed ONeil) vs. Red Lobster (Dad camping), explain 2 strategic and 2 executional elements for each one.
  2. Write the Positioning Statements for Red Lobster prior to 2004 and between 2004-2010 using the information provided in the case study and the ads.

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