Question: How is the market segmented? At what segment should Crescent be targeted? 2. What are the pros and cons of positioning Crescent as an energy

How is the market segmented? At what segment should Crescent be targeted?

2. What are the pros and cons of positioning Crescent as an energy drink, a sports drink, or a healthy organic beverage?

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Market Segmentation Market segmentation involves dividing a broad target market into smaller more homogeneous groups based on certain characteristics ... View full answer

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