Question: https://www.youtube.com/watch?v=lomlpJREDzw View the following advertisement as presented in the hyperlink: https://www.youtube.com/watch?v=lomlp.JREDzw Now respond to each of the questions posed below in paragraph format. a) After
https://www.youtube.com/watch?v=lomlpJREDzw

View the following advertisement as presented in the hyperlink: https://www.youtube.com/watch?v=lomlp.JREDzw Now respond to each of the questions posed below in paragraph format. a) After viewing this advertisement, express your impression of the advertisement. Who do you think the company is appealing to in the messaging of this advertisement? Conduct research and determine if the company made any adaptations for foreign markets. If so, what adaptations have they made to the ad? Hav these adaptations changed the overall message intended in the ad? Explain. b) Conduct some background research. The choice of this athlete for this particular ad campaign was very controversial. Based on your research, outline the reason the ad was controversial. What was the outcome to the athlete involved? What kind of publicity did this ad generate? Explain. What was the outcome for the company? c) What evidence of "Branding" is presented within this advertisement? Do you consider this company's "branding" to be highly effective and important to their success in International Business? Explain
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