Question: I give you a situation; please provide an appropriate answer. Please participate as this is one way to know if you understand the topic. Situation

I give you a situation; please provide an appropriate answer. Please participate as this is one way to know if you understand the topic. Situation 1 Miss Adilah wants to buy a new hair product as her current hair product made her hair brittle and dry. How she can choose and adopt a new product that is suitable for her. Situation 2 In searching for a new hair product, she wants to find a product that is using nanotechnology process that is currently a new technology. Miss Adilah can be categories as an early adopter group to this trend. Is it true? If not which group does she belong to? Situation 3 Describe how online purchasing has changed the business-to-business marketing process and discuss the advantages and disadvantages of electronic purchasing

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