Identify 2 (two) brands within the same industry (e.g. Haagen-Dazs vs. Ben & Jerry's ice cream, e-harmony vs. bumble dating app). For each brand, identify its respective target market, underlying value proposition (how it will create differentiated value for the target market), and its brand positioning (how consumers define the brand based on important tangible or intangible attributes).

Create a perceptual positioning map that shows how consumers perceive these four brands relative to each other.