Question: Identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly

Identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly why the product or service needed to be modified. Comment on the marketing implications (changes to the 4 P'S). This question may require that students do research on the internet. Please provide your sources for this information. Please refrain from using restaurants as your example.

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