Question: Identify a product or service whose introduction into a foreign culture required cultural adaptation . Identify the country/culture and describe the product or service. Outline

Identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly why the product or service needed to be modified. Comment on the marketing implications ( changes to the 4 P'S). This question may require that students do research on the internet. Please keep your answer to less than 500 words and provide your sources for this information. Please refrain from using restaurants as your example.

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