Question: Identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly
Identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly why the product or service needed to be modified. Comment on the business/marketing implications (changes to the 4 P'S). Your answer should be 250-500 words and provide your sources for this information.
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