Question: identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly

identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly why the product or service needed to be modified. Comment on the marketing implications ( changes to the 4 P'S).

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!