If you had a superpower, what would it be? Could you turn back time? Read minds?

1. Determine your superpower. Create @ superhero with that power.
2. Write @ simple story where your superhero saves the day.
3. Work backwards to figure out which branded product, service, organization, or social cause would work well as an integral part of your story.
4. Work the brand into the story.
5. How would you tell the story differently for a TV commercial as opposed to a social film (a video distributed on a social media channel)?