In mid$-2010.$ Hewlett$-$Packard Company $($HP$)$ acquired Palm Computing Inc, a manufacturer of personal devices and smartphones. Before deciding to acquire the ct spemt time thinking about how Palm and HP would "fit" together, and how the acquisition might change HP$"$s core goals and objectives. The strategic planners were marketing planning process?

Multiple Chorce

define the business mission

Identufy and evaluate opportunitues

evaluate performance

perform stuation analysis

Implement marketing mbx and allocate resources