Question: in mid - 2 0 1 0 , Hewlett - Packard Company ( HP ) acquired Palm Computing Inc., a manufacturer of personal devices and

in mid

- 2010,

Hewlett

-

Packard Company

(

)

acquired Palm Computing Inc., a manufacturer of personal devices and smartphones. Before deciding to acquire the company, strategic planners at HP spent time thinking about hon Palm and HP would "fit" together, and how the acquisition might change HP

'

s core goals and objectives. The strategic planners were engaged in which step or the marketng planning process:

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