Question: In order to be profitable, Virgin Mobile should set a price per minute that can make its CLV greater than zero. The price/min should be
In order to be profitable, Virgin Mobile should set a price per minute that can make its CLV greater than zero. The price/min should be comparable to other carriers at the same time so that to not trigger price wars. Virgin Mobile also does not want to leave too much money on the table, which means it would like to optimize its overall profits. Consider these conditions, what would be a good price/min to set for Virgin Mobile? Please use reasonable assumptions for some numbers to solve this price decision problem based on the information in the case
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