In several paragraphs, please answer the following case study question to the best of your ability.

In answering these case study questions, students are reminded that they need to refer to ethical theories (Bentham, Mill, Kant, Rawls, and Aristotle) and inherent values (Life, Happiness, Equal Worth and Autonomy) to justify their answers. They may also refer to specific articles we have read and discussed in class.

You work at a small tech company that is creating an app that would allow people to share pictures, notes, videos and thoughts with their very close friends and family. The app is built around the concept of Facebook, but geared towards private, intimate sharing. The idea is to market the app as something like Facebook that allows you to maintain meaningful personal connections with close family and friends. Rather than having hundreds or even thousands of people privy to your information, this app would allow you to share with a handful of those people whom you are closest to.

Currently, the app is being given away for free on all the major app distributions sites (Google Play, the Istore, etc.) The app is advertised as personal and secret. And it is growing in popularity. People seem to love the idea of having a private way to communicate with a close-knit group securely and safely. You feel proud of the work you are doing allowing people to maintain strong personal connections across vast distances.

However, one of your very close friends has refused to download the app. At first you were stunned as to why they resisted doing so, and a bit hurt that they didnt want to have this close personal connection with you. Your friend explained that they had carefully read all the terms and conditions attached to the app, and noted that it was far from secret. The data people shared with their intimate friends using the app was being collected and sold to various advertising and market research companies. This is why the app was able to be given away for free. Your whole livelihood, in other words, has rested on the mining of data that people likely believe to be secret and private.

You dismiss your friend as too worried about this at first. After all, the data is stripped of any identifying features before it is sold. Its not as though a name and email address were attached. The data is mostly just following trends such as location, word usage, number of close personal friends, etc. But as time goes by, you find yourself worrying more and more about the way the app is marketed. Is it right to market the app as personal and secret? Especially given that everything that is posted might be sold to another company? On the other hand, the Terms and Conditions do state clearly that this is what happens to user data. So if someone chooses to download the app, isnt that their informed choice? But you know that most people dont read the Terms and Conditions closely.

What should you do?

please make it plagiarism free.it worth 10 marks