In terms of product layout, Coca-Cola takes carbonated beverages as its core business, representing brands such as Coca-Cola, Sprite and Fanta, and continues to expand in the beverage boundary, successively launching a series of non-carbonated beverages such as tea and coffee, fruit juices, water and functional drinks, etc. Analyzing how Coca-Cola has managed to maintain high profitability levels over the years without increasing prices?

 

Analyse the classification of soft drinks and explore the largest sub-markets and biggest brands of soft drinks.

Answer rating: 100% (QA)

Answer CocaCola has managed to maintain high profitability levels over the years without significantly increasing prices through various strategic initiatives and market positioning strategies Some ke... View the full answer