Question: In this video, Mark discusses the interaction between our primitive brain and our neo-cortex, explaining how the two work together to form opinions of other

In this video, Mark discusses the interaction between our primitive brain and our neo-cortex, explaining how the two work together to form opinions of other people. How does Marks explanation of this interaction between our primitive brain and neo-cortex help us to understand the following quotation from our course textbook? Changing a buyers attitudes and beliefs is the most difficult challenge a salesperson faces.

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