Question: Question #1 In this video, Mark discusses the interaction between our 'primitive brain' and our 'neo- cortex' , explaining how the two work together to

Question #1 In this video, Mark discusses the interaction between our 'primitive brain' and our 'neo- cortex' , explaining how the two work together to form opinions of other people. How does Mark's explanation of this interaction between our primitive brain and neo-cortex help us to understand the following quotation from our course textbook? "Changing a buyer's attitudes and beliefs is the most difficult challenge a salesperson faces

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