Question: In this video, Mark discusses the interaction between our 'primitive brain' and our 'neo~oortex', explaining how the two work together to form opinions of other

In this video, Mark discusses the interaction between our 'primitive brain'

and our 'neo~oortex', explaining how the two work together to form opinions

In this video, Mark discusses the interaction between our 'primitive brain' and our 'neo~oortex', explaining how the two work together to form opinions of other people. How does Mark's explanation of this interaction between our primitive brain and neecortex help us to understand the following quotation from our course textbook? "Changing a buyer's attitudes and beliefs is the most difcult challenge a salesperson faces.\

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