In Weekend 2, we've learned about knowledge and resources that firms use in pursuing successful innovation. In this process, both tangible and intangible assets are deployed by the firm (as well as leveraging those of other partners and stakeholders in the eco-system). Such knowledge and resources comprise an organisation's key capabilities and core competence that allows firms to sustain competitive advantage. In doing so, firms often seek design dominance for their innovation or create of path dependencies that cannot be easily copied by their competitors. Capturing IP is another way a firm leverages newly created knowledge assets to its advantage while delivering value to "customers in the eco-system in the form of products. For this question, you are asked to: 1) Identify the different kinds of tangible and intangible assets for different stakeholders in Google's eco-system. 2) Identify and describe what key capabilities emerge from these tangible and intangible resources and what key core competence(s) that allows the actor to sustain competitive advantage. Google and Partners' Tangible and Intangible Resources Lead to Key Capabilities and a Core Competence Actor / Stakeholder Tangible Assets Intangible Assets Capability(ies) Core Competence Google App Developers DHL (Enterprise User) Boeing (Enterprise User) In Weekend 2, we've learned about knowledge and resources that firms use in pursuing successful innovation. In this process, both tangible and intangible assets are deployed by the firm (as well as leveraging those of other partners and stakeholders in the eco-system). Such knowledge and resources comprise an organisation's key capabilities and core competence that allows firms to sustain competitive advantage. In doing so, firms often seek design dominance for their innovation or create of path dependencies that cannot be easily copied by their competitors. Capturing IP is another way a firm leverages newly created knowledge assets to its advantage while delivering value to "customers in the eco-system in the form of products. For this question, you are asked to: 1) Identify the different kinds of tangible and intangible assets for different stakeholders in Google's eco-system. 2) Identify and describe what key capabilities emerge from these tangible and intangible resources and what key core competence(s) that allows the actor to sustain competitive advantage. Google and Partners' Tangible and Intangible Resources Lead to Key Capabilities and a Core Competence Actor / Stakeholder Tangible Assets Intangible Assets Capability(ies) Core Competence Google App Developers DHL (Enterprise User) Boeing (Enterprise User)