Individual Student Assignment

For your selected scenario from the list provided by the instructor, include the following in a $4-5$ page report.

Customer$($s$)-$ who are the customers who would make use of your business?

You must identify at least four $(4)$ different types of customers.

Provide a profile $(1-2$ paragraphs$)$ for EACH customer.

Main issues they are facing in life that would cause them to want to use your firm $-$ what are important things happening in their lives

Age, income levels and professions

Relationship status $-$ single, married, partners, children, extended family, etc.

Do they own their own homes and cars

Location where there live $-$ urban, suburban, rural

Are they health conscious, environmentally responsible

Any other life challenges they may be facing

For each customer type $-$ fully explain the VALUE your operation provides to them, and why this matters to them

VALUE is NOT the products and services you offer, but what intrinsic things are provided to the customer by using your business. How will customers feel using your products and$/$or services?

Competitive Strategies $-$ using the Slides in Chapter $2$ identify which category or categories your firm operates within and the rationale for choosing each. Fully explain how these strategies will guide the way you operate your business.

Choose minimum two $(2)$ strategies and explain why each strategy was chosen.

Wording and any graphics must be your own work. DO NOT cite sources within the report. It is not a university research paper.