Individual Student Assignment For your selected scenario from the list provided by the instructor, include the following in a 4-5 page report. 1. Customer(s) who are the customers who would make use of your business? You must identify at least four (4) different types of customers. Provide a profile (1-2 paragraphs) for EACH customer. - Main issues they are facing in life that would cause them to want to use your firm - what are important things happening in their lives Age, income levels and professions Relationship status - single, married, partners. children, extended family, etc. . Do they own their own homes and cars Location where there live-urban, suburban, rural Are they health conscious, environmentally responsible Any other life challenges they may be facing 2. For each customer type - fully explain the VALUE your operation provides to them, and why this matters to them VALUE is NOT the products and services you offer. but what intrinsic things are provided to the customer by using your business. How wil customers feel using your products and/or services? Competitive Strategies using the Slides in Chapter 2 identify which category or categories your firm operates within and the rationale for choosing each. Fully explain how these strategies will guide the way you operate your business. Choose minimum two (2) strategies and explain why each strategy was chosen Wording and any graphics must be your own work Do NOT cite sources within the report. It is not a university research paper. Assignment must be in Word format. Submit via D2L Assignment is due the day of class on Week 04 - No extensions will be 9:31 Shubham 1198 Scenarios April 2021 the physical awareness so that companies can better provide targeted advertising to them based upon theit preferences Elaine knows that customers are more likely to buy products if they can first physically experience them. Her company will provide that positive experience Canada Safety Products Mr. Wong, a local Chinese Canadian, has come up with an idea to provide safety products to people living in mainland China Mr. Wong lost family members in the devastating Sachan province earthquake in 2008. The intent is to set up a firm within BC to purchase western-produced safety products, re- label in the Chinese language and sell to China cither as separate products or in kits The firm would highlight the use of wester-made products in its sales marketing to advise Chinese customers of the high quality of these goods. The ro-labels would include a large red maple leaf to identify the Canadian aspect of the fim. Chinese consumers would thus have faith that the products they are buying will work and are not cheaply made or counterfeit goods. The assurance of western-made high quality would mean Chinese consumers would be willing to pay more than for local inferior goods, as people highly value their personal safety and survival. The main products to be offered would be personal safety items for dealing with local natural disasters Products: Earthquake kits . First Aid Kits Solar blankets and plastic rain ponchers + Personal Tents Water purification tablets Safety whistles Flashlights Details: -3000-4000 square foot facility in BC - Bulk purchase safety supplies from wester sources and ship to the facility Unpack bulk products, and re-label with Chinese language- Stock single products on shelves and pack into kits offered for sale - Packago up products for shipment to China. To save shipping costs, kits and products will be shipped in large lots that would typically take up one-half of a standard 20-foot shipping container Luxury Home Care Two Asian - Canadian partners from BC (Ball Wong and Fred Lee) are consid ng business for