Question: Q1) Explain the situation where intrabrand competition is desirable by manufacturers at retail level. Consider this competition on 1-kg of Tapal Family tea pack

Q1) Explain the situation where intrabrand competition is desirable by manufacturers at

Q1) Explain the situation where intrabrand competition is desirable by manufacturers at retail level. Consider this competition on 1-kg of Tapal Family tea pack being carried on by Imtiaz super store and a local retailer near your house. Discuss the mechanism of the two stores to compete. Who are the ultimate beneficiaries? After a month, the local store owner decides to discontinue the brand, he however; uses bait and switch to run this category. Explain how he can apply this technique.

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