It is important for managers to identify one or more metrics for each of the 4 perspectives of Balanced Scorecard. For this question. consider a airplane manufacturing company such as Boeing. Boeing offers its clients a small range of products with high price tags. It has clients all over the world but its main customer is the US government. Boeing operates in a highly competitive industry and the company regularly seeks new contracts and seeks to develop innovative products to maintain its competitive edge.

Required:

a) Identify 3 metrics that Boeing could use to measure its success relating to the financial perspective of a balanced scorecard (3 marks).

b) Identify 3 metrics that Boeing could use to measure its success relating to the customer perspective of a balanced scorecard (3 marks).

c) Identify 3 metrics that Boeing could use to measure its success relating to the internal business processes perspective of balanced scorecard (3 marks).

d) Identify 3 metrics that Boeing could use to measure its success relating to the learning and growth perspective of balanced scorecard (3 marks).

e) How would Boeing use Balanced Scorecard to achieve their strategic objectives? (6 marks).

f) Describe 2 weaknesses of the Balanced Scorecard. (2 marks).

Thank you.