Question: LO 4-1 Describe the process that consumers go through when making retail patronage and buying decisions. LO 4-2 Identify the different types of buying processes.

LO 4-1 Describe the process that consumers go through when making retail patronage and buying decisions.

LO 4-2 Identify the different types of buying processes.

LO 4-3 Summarize how the economy and social factors affect customer purchase decisions.

LO 4-4 Determine how and why retailers group customers into market segments.

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