M3.L3.B - Discussion Assignment

Topic: The Sales Demonstration

Adapted from Futher Exploring the Sales World (Chapter 11 of your text):

Choose one of the following and answer it:

1. Visit a retail store in your community, such as an appliance store, a bicycle store, a sporting goods store, etc. Request a demonstration of the product. Report on the demonstration technique used. Was it effective? What, if anything, would you have done differently if you were the salesperson?
2. Find a magazine or newspaper advertisement that contains product information and information about current discounts available. Briefly state how you would use this information in a sales demonstration?