Many catalog companies create special$-$run issues based on what customers have purchased in the past. For example, customers who frequently order becding items like she pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. These special issues are an example of

Multiple Choice

customer relationship management.

C$2$C marketing.

a transactional marketing orientation.

supply chain management.

typical production$-$oriented era marketing practices.