Question: Many catalog companies create special - run issues based on what customers have purchased in the past. For example, customers who frequently order bath items

Many catalog companies create special

-

run issues based on what customers have purchased in the past. For example, customers who frequently order bath items like towels and shower curtains receive a catalog with a larger section of bath items than do customers who mostly order kitchen tools. These special issues are an example of

Multiple Choice

customer relationship management.

a transactional marketing orientation.

2

C marketing.

supply chain management.

13

20

Many catalog companies create special-run issues based on what customers have

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