Many catalog companies create special$-$run issues based on what customers have purchased in

the past. For example, customers who frequently order bedding items like sheets and pillows

receive a catalog with a larger section of bedding items than do customers who mostly order

kitchen tools. This is an example of

customer relationship management.

typical production$-$oriented era marketing practices.

supply chain management.

a transactional marketing orientation.

C$2$C marketing.