Question: Many catalog companies create special - run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items
Many catalog companies create specialrun issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. This is an example of
A
typical productionoriented era marketing practices.
B
customer relationship management.
C
CC marketing.
D
a transactional marketing orientation.
E
supply chain management.
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