Marketing strategy for UBER RIDE-SHARING. There is no case study. This is to develop my own marketing plan. Sales process stages are 1) generate leads, 2) build relationships, discover needs, 3) present solutions, 4) close the sale 5) follow up Which stage is Uber in? How will you measure success of Uber's marketing campaign? What are 3 key performance indicators used to measure their success? (ex. social media, awareness, sales)