MC Qu$.32$ A balanced scorecard that includes both stra...

A balanced scorecard that includes both strategic and financial performance targets is a conceptually strong approach for judging a company's overall performance because

Multiple Choice

financial performance measures are lagging indicators that reflect the results of past decisions and organizational activities, whereas strategic performance measures are leading indicators of a company's future

financial performance.

it entails putting equal emphasis on good strategy execution and good business model execution.

a balanced scorecard approach pushes managers to avoid setting objectives that reflect the results of past decisions and organizational activities, and, instead, to set objectives that will serve as leading indicators

of a company's future financial performance.

it more or less forces managers to put equal emphasis on financial and strategic objectives.