McLuhan said the $\_\_\_\_\_\_\_\_\_$ is the message because he wanted researchers to focus on how the presence of mediated technology $($and not just the content in the technology$)$ can change our actions or relationships with the world and each other. McLuhan said the $\_\_\_\_\_\_\_\_\_$ is the message because he wanted researchers to focus on how the presence of mediated technology $($and not just the content in the technology$)$ can change our actions or relationships with the world and each other. Medium Navigability Content Fidelity