Question: Need A & B The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: To

Need A & B The purchase patterns for two brands Need A & B

The purchase patterns for two brands of toothpaste can be expressed as a Markov process with the following transition probabilities: To From Special B MDA Special B 0.90 0.10 MDA 0.02 0.98 (a) Which brand appears to have the most loyal customers? Explain. MDA has the most loyal customers because where only % stay with them and only % switch. Special B % stay with them and (b) What are the projected market shares for the two brands? Special B = 1 MDA 2 = % switch to the other brand, as opposed to

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