New-product development begins with a systematic search for new product ideas through idea generation.* A. TRUE B.

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New-product development begins with a systematic search for new product ideas through idea generation.*

A. TRUE

B. FALSE

Most innovations result from a conscious, purposeful search for new opportunities.*

A. TRUE

B. FALSE

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Feb 09, 2024 01:45 AM

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New-product development begins with a systematic search for new product ideas through idea generation.* A. TRUE B.

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Marketing

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