Question: organge Telecom recently introduced three different service bundles (mainly data services) for businesses with attractive prices denominated in US dollar currency, the fact that pushed
organge Telecom recently introduced three different service bundles (mainly data services) for businesses with attractive prices denominated in US dollar currency, the fact that pushed managers at vodafone to think any action that might help in defending their market share as they noticed that many of their existing customers already shifted to the other operator and thus they are afraid that more customers might leave as well if nothing is done.
- Define the managerial problem that vodafone is currently facing?
- Define the research problem and the specific components (SCs) (3 or 4 components are enough)? Hint: the SCs might be posed in statement form or question form (thats up to you).
- Formulate one research question (RQ) for each of the SCs found in question 2 and at least one hypothesis that relates to each of those RQs?
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