PART 1

 

Packaging of products can act like an advertisement for what is inside the packaging. 

Explain why packaging is so important to a brand image and how does this really help with sales? 

Use an example to support your position on this.

 

PART 2

 

Brand placement can be an important part of getting people to purchase a product. 

Think of your favorite grocery store and explain the brand placement decisions for breakfast cereal.  Or your favorite grocery store purchase.