PESTLE and SWOT analysis are tools created to analyzeexternal and internal forces as well as competitive advantages
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PESTLE and SWOT analysis are tools created to analyze external and internal forces as well as competitive advantages affecting a company or industry. You are required to present a PESTLE and SWOT analysis of British American Tobacco Malaysia company.
Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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