Question: P&G wants to know if there is a correlation between local radio advertising spend and local grocery sales of its various brands. The data is

P&G wants to know if there is a correlation between local radio advertising spend and local grocery sales of its various brands. The data is as follows:

Net sales in local stores Jan - March 2021

Swiffer $20,000

Pampers $800,000

Crest White Strips $10,000

Tide $250,000

Dove $500,000

Olay $500,000

Cover Girl $250,000

Gillette $250,000

Mr. Clean $300,000

Charmin $1,000,000

Local Advertising Spend Jan - March 2021

Swiffer $0

Pampers $15,000

Crest White Strips $5,000

Tide $10,000

Dove $50,000

Olay $25,000

Cover Girl $30,000

Gillette $75,000

Mr. Clean $35,000

Charmin $100,000

Use the data above to determine the correlation coefficient r

Based on your calculation of r, explain if there is a correlation between local net sales of P&G's products and local radio advertising.

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