Question: please answer both 11 and 12 Question 11 Why does a company need both financial and strategic objectives?. For either Emirates Airline or Hilton Hotels

please answer both 11 and 12

Question 11 Why does a company need both financial and strategic objectives?. For either Emirates Airline or Hilton Hotels UAE, formulate two strategic objectives that are "SMART". Question 12 For either IKEA or Apple, use the PESTLE framework to describe a total of TWO external developments. For each development, briefly explain why it is important for the company's strategy

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