Question: Please answer the following: Name and define each adopter group. Compare / contrast the characteristics of each group. Explain how the adoption process is helpful

Please answer the following:
Name and define each adopter group.
Compare/contrast the characteristics of each group.
Explain how the adoption process is helpful to marketers and their successes.
Identify a relatively new product or service, and describe how it is moving through the adoption process.
Describe any suggestions to speed up its adoption process.

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