Question: Please answer the following questions: Why is market segmentation important to Key Account Planning? Explain the market segmentation process (Figure 7.3 (Links to an external

Please answer the following questions:

  1. Why is market segmentation important to Key Account Planning?
  2. Explain the market segmentation process (Figure 7.3 (Links to an external site.)). Use at least 100 words.
  3. Define PEST and why it is important to Key Account Planning?

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